Digital Campaign Specialist

WDRB media Louisville, KY Full-time Project Management

Posted on March 30, 2018

Overview

If you live and breathe digital operations and marketing and love to learn, we want to talk to you. WDRB Media is looking for a Digital Campaign Specialist to implement, execute, and optimize client digital marketing campaigns across multiple platforms. This position is an integral part of our fast-growing Digital Sales Operation. The successful candidate must be efficient, detail-oriented and possess the ability to analyze different data sets in order to impact advertiser outcomes.

Think about joining one of the Best Places to Work in Louisville! (As recognized in the Business First Annual Survey for the last seven years in a row.)

This position reports directly to the Corporate Director of Digital Sales for BCI.

Job Description:

Set up and execute digital marketing campaigns as assigned. (Programmatic display and video, PPC, etc.)
Identify trends and optimize campaigns according to campaign goals
Provide recommendations based on assessments for campaign enhancements
Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)
Perform regular analysis and maintain analytical models for projecting site inventory
Contribute in the planning process for clients as requested
Troubleshoot issues related to campaigns

Benefits: Medical/Dental/Life/Disability/Matching 401K

Salary/Wage: Negotiable

Location: Required in office: Louisville, KY

Position: Full-Time

Minimum Requirements:

Minimum 2 years of digital campaign management
Experience with display, SEM/PPC management
Strong analytical skills and data-driven thinking
Working knowledge of ad serving tools, (DFP, etc.)
Proficient in MS Office
Experience with various website analytics (e.g. Google Analytics, Comscore, Omniture, etc.)
Proven written and oral communication skills as demonstrated by previous analysis and correspondence
Must be able to work independently, be self-motivated and work well with others toward common goals
Must be able to adapt as technology and providers change and work in a fast-paced work environment