Market Research Analyst
Market Research Analyst
Global Amusements Inc. St. Augustine, FL Bachelor's degree in Marketing plus 5 years experience.
- Will monitor Key Performance Indicators to identify trends and provide performance analysis on marketing activities of our products: video games, redemption machines, children's kiddie rides, simulators, direct prize machines, amusement rides and playground equipment items to commercialize and distribute in Latin America.
- Will travel to our satellite offices in Bogota and Barranquilla in Colombia to perform some of the marketing activities.
- Will perform marketing activities to reach clients that need consulting services for the design, planning and installation of family entertainment spaces.
- Will analyze consumer data to gain insight and identify opportunities to maximize performance.
- Will contribute to the preparation of business review presentations, on previous marketing activities as well as forward-looking recommendations for growth of the business.
- Will perform continuous analyses of business trends, customer data, and various internal and external data sources.
- Will contribute to planning and execution of custom research to aid in development of marketing strategy and creative concepts.
- Will create comprehensive reports by synthesizing insights from multiple primary and secondary data sources, analyzing and highlighting core insights relevant to the brands with manage.
- Will manage consumer insights research library.
- Will maintain vendor and supplier relationships.
- Will oversee procurement process, project budget, monthly financial projections, and administrative tasks related to project approvals.
- Familiarity with entertainment, technology and video game market, related products, and industry knowledge.
- Experience with Microsoft Word, Excel, and PowerPoint, Management software, PeopleSoft (Oracle).
Travel to South America, at least once a month to visit offices in Colombia and visit clients.